How to Differentiate Yourself as a Freelancer Earning More Money

Over the past few decades, freelancing has undergone substantial transformation, and we have seen the emergence and growth of a field that now provides a significant source of work and money for many. An Upwork analysis predicts that by 2027, about 86.5 million workers would have switched to freelancing, making up the majority of the US workforce.

The growth of freelancing isn’t showing any indications of stopping down, and the epidemic is speeding this trend. This is primarily due to the fact that working as a freelancer allows you to be in charge of your work, expand your skill set, do something you enjoy, and develop several streams of income while working from home.

Having said that, you can only benefit from freelancing if you can set yourself apart from the competition in the services you provide. One may easily get lost in the immense sea of competition. You should put a few strategies into practice to make yourself stand out from the crowd and differentiate yourself as a freelancer.

How to Become a Reliable and Respected Freelancer in 7 Steps

If you’ve quit your 9 to 5 job and want to work as a freelancer full-time, realize that the trip will be challenging yet rewarding. Here are seven strategies to set your service apart from the competition so that customers will notice your distinctiveness.

Maintain Contact and Provide Top-Rated Customer Services

Customers appreciate freelancers who provide superior customer care. Sadly, a lot of freelancers have a propensity to forget their clients as soon as they receive payment. If you want the client to think of you for future tasks, avoid making this error.

Request any more assistance from the freelancer and acknowledge receipt of payment. You may even go above and beyond by offering them suggestions or particular instructions so they can take full advantage of your services.

Begin by presenting a lower price.

Offering your services for less than what the competition charges is the ideal place to start if you want to compete with the large giants. However, as soon as you establish a reliable clientele, you can raise your prices to reflect the potential value your job may offer.

While providing your services at a reasonable cost, make sure the quality is always high and consistent. People sometimes equate low cost with inferior quality, yet you may easily exceed their expectations, get people to notice your work, and become well-known.

Study search engine marketing

Delivering the best response to customer queries is Google’s business. Keep in mind that your goal is to produce that response while also adhering to on-page SEO optimization principles.

If you don’t know anything about SEO, learning online by utilizing free tutorials and tools is a great place to start. Building on SEO fundamentals will offer you an advantage and help you stand out from the crowd. Utilizing an SEO Checklist can also be beneficial to make sure you are not skipping any essential tasks.

Give Your Client Convenience

Why would customers choose “A’s” services when there are so many equally viable alternatives? This is so that “A” can help you achieve deadlines, offer guidance, be available at all times, and have a well-organized workflow. Because “A” offers comfort to its customers, they favor it.

To stand out, act like “A.” Although many independent contractors provide outstanding services, they are often difficult to package. If you want to become well-known, let your clients easily take advantage of your skill set so they will come to you anytime they need a particular service.

The majority of freelancers also struggle with communication. For brilliant freelancers, a lack of basic communication skills frequently has a significant financial cost.

Find and address your client’s issues

If a client approaches you with a problem, be aware that they may have many other problems as well. If so, consider alternate approaches to assisting them in order to set your services apart.

For instance, if someone asks you to create a logo, see if you can enhance their social media platforms or add a professional touch to their photographs. If they do, point out these issues to the client, provide beneficial guidance, and you may end up with a prospective sale.

Be a problem-solver

Unfortunately, most independent contractors prioritize marketing their services over resolving client problems. As a result, individuals begin with a mindset that emphasizes their strengths but excludes the potential value they could bring.

If you make YouTube videos, for instance, you can introduce yourself by outlining your services and how they can assist clients in achieving their objectives. Here’s an illustration:
“I create amazing YouTube videos at an affordable rate that can help you excel in YouTube Marketing. My lead-generating videos can enhance your followers and help you increase many likes within a few weeks.”

Construct a Partnership

Your primary goal as a freelancer should be expansion. Your primary goal as a freelancer should be growth in order to do that. And in order to do that, you might need to collaborate with other independent contractors to create a compelling bundle.

Plan to address as many difficulties as you like if you want to raise the value of your job. If you lack certain skills, there is no harm in forming a union with other professionals in order to attract as many clients as you can.

Most independent contractors fail to implement this method, which is fairly uncommon. Draft contracts outlining deadlines, payments, and workload distribution as soon as you have a partner. Make a clear agreement to refrain from all forms of misunderstandings.

Don’t just talk the talk

If you are a web designer, improve your platform before suggesting to the client a more attractive website. Many independent content creators don’t produce their own articles. Additionally, a lot of marketers don’t maintain active accounts on numerous social media sites.

We won’t suggest that you constantly be on the go and active. To stand out, nevertheless, be careful to openly practice the knowledge and abilities you promote to your clients.

In a nutshell, demonstrate your expertise and strategy rather than only discussing it in an email.


Even with all the resources available to you to start a freelance business, the fact that more and more people are getting into the field cannot be changed. the positive news Applying the tactics above already puts you in a better position than these competitors because many of these freelancers don’t go above and beyond for their clients.

It may seem like a difficult task, but if you approach it more like a marathon than a sprint, you’ll gradually come to accept this component of the job as a never-ending process.

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